Outback Rodeo Jeans was established in April 2002, after an opportunity was recognised to produce a western cowboy jean of superior quality, durability and comfort while adorning an equally impressive price tag.

At OUTBACK RODEO JEANS we pride ourselves on 100% customer satisfaction and to achieve this we focus on extensive product research and development to deliver a product precisely tailored to the harsh Australian climate and built to outlast all of our competition.

The range was launched with a mens jean in a 36” inleg and produced in a 14.5oz superior quality broken twill denim. From this one jean, the range has flourished and the brand has stamped its name firmly into the western clothing industry. It's industry leading quality and excellent price point launched our range into nation wide popularity and "Outback Rodeo Jeans" is fast becoming a house-hold name

With the success of the jeans now making their name amongst the rodeo scene, sponsorship followed and cowboys and other horsemen contacted us to see if they could be sponsored as they love wearing the product.